Are you ready for national chicken wing day?


Are you ready for national chicken wing day?

It’s a wing holiday!

On July 29, 1977, the Buffalo City Council declared the first National Chicken Wing Day. Since then, and until now, the concept of wings as a standalone food has been nothing short transformative in American bar culture. There is hardly a traditional pub, sports bar, family style restaurant or even some fine dining concepts that doesn’t include chicken wings as a staple on their menu.

As if that wasn’t enough motivation, this year is the 40th anniversary of National Chicken Wing Day. The added bonus, of course, is that late-July isn’t a very busy time for most restaurants. What better way to motivate your guests to visit than by celebrating the holiday with a special promotion? You can even run a month-long deal with a special event on July 29th (a Saturday this year).

Make your event extra special by offering some beer-wing combos. If you’re not sure what beer goes best with what wing flavor, check out Frank’s beer & wing pairing page. They also have a slew of great wing recipies, so you can stand out from the crowd serving just the basics.

Great wings can be a significant source of revenue for any restaurant.  If you sell wings, then you have all the incentive you need to celebrate their contribution to your business.

Article originally appeared on The Rail.