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People have trusted the FRENCH'S® brand for nearly 100 years, when FRENCH'S® Mustard was introduced at the World's Fair. With 98% consumer awareness¹, the FRENCH'S® brand is one of the most recognized and respected brands in America. When it comes to genuine taste, nothing compares to FRENCH'S®.
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FRENCH'S®
Mustard
In 1904, the world was introduced to FRENCH'S® Mustard
at the World's Fair in St. Louis as a sidekick to a new culinary
creation-the hot dog. By 1921, FRENCH'S® Mustard had
adopted its trademark pennant and begun advertising to the general
public. Throughout the last thirty years, the FRENCH'S®
mustard family of products has continued to expand, with additional
flavors and packaging, in response to consumer tastes and culinary
trends. FRENCH'S® Mustard is the #1 brand in foodservice2,
leading the tabletop category with a 49% share, and by far, the
most recognized mustard among consumers. It the first brand that
65% of consumer think of for mustard, over brands like Grey Poupon®
and Gulden's®, and 98% of consumers recognize the FRENCH'S®
Mustard brand. Your customers will certainly appreciate seeing
this well-respected and renowned mustard on your tables!
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FRENCH'S® Worcestershire Sauce
The origin of Worcestershire Sauce is a rather bizarre story - basically, it was a cross-cultural mistake! The history of Worcestershire Sauce dates back to India where Lord Marcus Sandys was serving as Governor General of Bengal. Upon his retirement, Lord Sandys returned home to the town (also known as "shire") of Worcester, England. In 1835, he commissioned two local chemists to make a batch of his favorite sauce from a recipe he brought back from India. Even though Lord Sandys was satisfied with the Indian Sauce, the two chemists considered it to be "unpalatable, red-hot fire water" and relegated the sauce they made for themselves to the cellar. During the annual spring cleanup, the two chemists discovered the Indian Sauce that lay forgotten to ferment in the cellar. Before discarding, they tasted the Indian Sauce and to their astonishment the "unpalatable, red-hot fire water" had mellowed into an aromatic, piquant and flavorful liquid. The two chemists hastily purchased the recipe from Lord Sandy and bottled it for sale. The "Worcestershire Sauce" quickly became a customer favorite.
Nowadays, FRENCH'S® Worcestershire Sauce is a key
ingredient in a variety of great dishes, from Caesar Salad to Party
mix to Bloody Marys. FRENCH'S® Worcestershire Sauce
is a versatile flavor enhancer and spirited finishing sauce - great
for adding that special touch to all of your meals. It offers a
wide range of uses including applications in many of today's hottest
food trends.
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FRENCH'S®
French Fried Onions
Since 1933, Americans have trusted FRENCH'S® French Fried
Onions to add life and excitement to all of their favorite meals!
It wasn't until 1955, twenty years after its inception, that French
Fried Onions gained notoriety as "the" ingredient to the popular
Green Bean Casserole. Since then, FRENCH'S® French Fried
Onions have graced countless holiday casseroles, as well as
be a zesty, crispy accent to other dishes. In 2002, a new twist
on these curly, crispy bits of New York state onions was introduced—FRENCH'S®
Cheddar French Fried Onions. Both original and cheddar flavors
offer simple ways to add flavor and crunch to dips, casseroles,
omelettes, soups, steak, salad and more!
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FRENCH'S® Potato Sticks
Sister to French Friend Onions, FRENCH'S® Potato Sticks were created in 1935 to enhance flavor and recipes. Both children and adults love the unique shape and flavor that make FRENCH'S® Original Potato Sticks stand out above the rest. Don't underestimate their size these "shoestrings" have become a popular accompaniment to steaks, burgers and soups.
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1 Brand Equity Study, November 2001
2 Restaurant Survey Data, December 2005
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