With Western Europe cuisine, flavor is just the beginning of the journey. From Spain’s festive small plates to Greece’s exuberant libations, the region’s rich cultures offer numerous opportunities to enhance the dining experience for your patrons. Try out the promotions below, or invent new ideas of your own!

Tap Into Tapas

Small, savory dishes—that’s what tapas are, and why this Spanish tradition has become all the rage on both sides of the Atlantic.

From buffets to Thanksgiving dinners, Americans love to sample multiple foods during a meal. By offering tapas specials, you can cater to this preference and the Western Europe cuisine trend at the same time.

Take a cue from the Spaniards and serve your appetizers on small dishes, perfect for passing around into the wee hours of the evening. Bring in a strolling band for added ambience.

Gather Greek Grapes

Not long ago, grapes grown in Greece, like moschofilero and savatiano, seldom made their way to America’s restaurants. Today, as the country’s food grows in popularity, so have its wines. Why not make them an exciting addition to your sommelier’s list—or advertise a special tasting event?

Explore Regional Themes

As American palettes grow in sophistication, so do the possibilities for getting even more specialized with Western European cuisine, and trying new things. Try highlighting a town, like Italy’s Portofino harbor and its seafood. Or surprise diners with new tastes from a popular country, like the bold flavors of Spain’s Catalan region.

Add some Western European flair into your menu with these wonderful recipe ideas.

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