
Did you know that more than 50 percent of Americans report that they eat Italian food frequently—and this figure doesn’t include pizza?
The countries of Western Europe, from Italy to Ireland, Spain to Greece, have influenced meals from coast to coast in nearly every walk of American life, from fast food to fine dining.
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“Ethnic” Goes Mainstream
Thanks to increased travel, growing ethnic diversity and a craving for new experiences, dishes like gyros, marinara and shish kebabs are no longer considered exotic. Over the next decade, in fact, mainstream American consumers are expected to make 75% of all ethnic food purchases.
It’s the hottest food category today. And among world cuisines, some of the most popular are coming from the 24 richly varied countries of Western Europe, particularly Italy, Spain and Greece.
Western Europe: In Demand
Italy: The Original Ethnic Food—Spaghetti long has been a favorite on American tables. Today, creative chefs are adding variety and exploring regional dishes, like Seafood Portofino or grilled chicken breast from San Marino, and cooking up specialties with a Latin or Cajun Twist.
Spain: Familiar Ingredients, New Discoveries—Italian and French food’s popularity has led Americans to discover Spain. Many staples—beans, olive oil, chocolate, rice, fruits and vegetables—are readily available. Now chefs are blending them together to introduce diners to native traditions like tapas (small plates), and regional styles, like Catalonian.
Greece: The Mediterranean’s First Fusion—Greece is where Turkish, Italian and Persian cultures meet—and so do their flavors. From savory to sweet, pita bread to pureed yellow split peas, more and more Americans are ordering up a taste of Greece, served on small plates called meze. Fresh Mediterranean ingredients like olive oil, seafood and vegetables also tap into today’s growing health consciousness.
Add some Western European flair into your menu with these wonderful recipe ideas. |
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