The New American Foodies

The New American Foodies

In many areas of their lives, consumers just want to get real. They are firmly grounded in reality and aren't swallowing the media's messages anymore. They are making their own choices and looking for quality over quantity. Values that drive these consumer feelings; authenticity, balance, confidence, honesty, integrity, reality, simplicity, thrift, trust, wisdom and anger.

           

This consumer has a keen appreciation and desire for aesthetics and an artisan focus that cultivates multisensory awareness and values craftsmanship and expertise. This is a backlash to mass-produced and mass-marketed consumer society. Values that drive these consumer feelings; authenticity, beauty, creativity, do-it-yourself, exclusivity and expertise.

         

In food buying decisions, it's all about real food. “Whether I'm eating at home or eating out, I want fresh, natural and real food. It just tastes better."

Have
the choice

Better options get notice in food shopping and restaurant choices.

"I love knowing that their expert sausage maker crafts these sausages here every day. They use simple fresh ingredients and it just tastes so much better than the mass produced frozen stuff."

Artisan Authentic and options get notice in food shopping and restaurant choices. “I love knowing that their expert sausage maker crafts these sausages here every day. They use simple fresh ingredients and it just tastes so much better than the mass produced frozen stuff”

           

Most operators can move to fresh and quality ingredients even with limited culinary skill back of house. When it comes to flavor delivery systems like sauces, glazes, dips, spreads, dressings, relishes, chutneys and toppings, a sound and simple way to bring quality and freshness to your menu is through a speed scratch prep strategy. That means buying premium quality natural products and finishing them with fresh ingredients such a natural stock and pan drippings, fruits and fruit juices, fresh herbs and vegetables that have been caramelized or charred or local beers and wines.